Netflix said that its ad-supported tier now has 40M global monthly active users, up from 5M a year prior. Over 40% of all signups in the ads countries now come from the ads plan, the company said. Additionally, Netflix said it will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact. This summer, Netflix will also expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers. The company said it currently has 270M total subscribers.
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