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Naples Soap Company
(OTC:NASO)
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Rating:41Neutral
Price Target:
$1.00
▲(28.21% Upside)
Action:Reiterated
Date:09/10/26
NASO scores low primarily due to weak financial performance (sharp TTM revenue contraction, ongoing losses, negative equity, and continued cash burn). Technicals are mixed but not strong enough to offset fundamentals, and valuation is constrained by negative earnings and lack of dividend support.
Positive Factors
Multi-channel direct-to-consumer model
Selling through both e-commerce and company-operated stores gives NASO multiple direct customer touchpoints and control over its branded bath, body, and home-fragrance experience. Gift-oriented sets can also support basket size, creating a durable platform for customer acquisition and cross-selling.
Negative Factors
Severe revenue contraction
A roughly 66% TTM revenue decline signals substantial pressure on demand, distribution, or both, and reduces the scale available to absorb fixed operating costs. Unless sales stabilize, the contraction can prolong losses, weaken brand momentum, and make a return to sustainable profitability more difficult.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-channel direct-to-consumer model
Selling through both e-commerce and company-operated stores gives NASO multiple direct customer touchpoints and control over its branded bath, body, and home-fragrance experience. Gift-oriented sets can also support basket size, creating a durable platform for customer acquisition and cross-selling.
Read all positive factors
Naples Soap Company (NASO) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.25M
Dividend YieldN/A
Average Volume (3M)116.00
Price to Earnings (P/E)―
Beta (1Y)1.38
Revenue Growth-1.66%
EPS Growth30.82%
CountryUS
Employees93
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)N/A
Shares Outstanding2,248,752
10 Day Avg. Volume0
30 Day Avg. Volume116
Financial Highlights & Ratios
PEG Ratio0.01
Price to Book (P/B)-0.17
Price to Sales (P/S)0.05
P/FCF Ratio-0.41
Enterprise Value/Market Cap5.53
Enterprise Value/Revenue1.02
Enterprise Value/Gross Profit3.35
Enterprise Value/Ebitda-15.98
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Naples Soap Company Business Overview & Revenue Model
Company Description
Naples Soap Company Inc., a health and wellness enterprise, specializes in the development and distribution of a diverse range of personal care products, encompassing items for hair, face, skin, and traditional soaps. Headquartered in Fort Myers, ...
How the Company Makes Money
NASO makes money primarily by selling branded bath, body, and home-fragrance products directly to consumers. Key revenue streams include: (1) Direct-to-consumer (DTC) e-commerce sales through its website, where customers purchase individual items ...
Naples Soap Company Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
12
Very Negative
Cash Flow
18
Very Negative
| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.21M | 12.30M | 12.40M | 12.35M | 11.13M | 10.88M |
| Gross Profit | 3.71M | 4.04M | 3.69M | 3.92M | 3.47M | 4.45M |
| EBITDA | -778.77K | -472.15K | -1.37M | -291.62K | -909.67K | 1.57M |
| Net Income | -1.55M | -1.51M | -2.02M | -955.13K | -864.81K | 1.33M |
Balance Sheet | ||||||
| Total Assets | 5.58M | 7.79M | 7.89M | 6.99M | 5.76M | 4.92M |
| Cash, Cash Equivalents and Short-Term Investments | 330.80K | 640.45K | 96.14K | 127.17K | 49.52K | 324.04K |
| Total Debt | 8.91M | 8.89M | 7.91M | 6.86M | 4.63M | 3.42M |
| Total Liabilities | 9.62M | 11.12M | 9.76M | 7.59M | 5.46M | 4.23M |
| Stockholders Equity | -4.04M | -3.33M | -1.87M | -599.72K | 295.21K | 690.30K |
Cash Flow | ||||||
| Free Cash Flow | -1.60M | -1.40M | -1.60M | -1.09M | -1.29M | -77.13K |
| Operating Cash Flow | -1.57M | -1.37M | -1.54M | -499.46K | -666.06K | 318.87K |
| Investing Cash Flow | 2.14K | -16.11K | -58.45K | -587.50K | -627.41K | -396.01K |
| Financing Cash Flow | 1.85M | 1.93M | 1.57M | 1.16M | 1.02M | -440.19K |
Naples Soap Company Technical Analysis
Neutral
0.78
Price Trends
1.50
Negative
1.46
Negative
0.85
Positive
Market Momentum
-0.11
Negative
62.97
Neutral
54.37
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NASO, the sentiment is Neutral. The current price of 0.78 is below the 20-day moving average (MA) of 0.81, below the 50-day MA of 1.50, and below the 200-day MA of 0.85, indicating a neutral trend. The MACD of -0.11 indicates Negative momentum. The RSI at 62.97 is Neutral, neither overbought nor oversold. The STOCH value of 54.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for NASO.
Naples Soap Company Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
58 Neutral | $1.28B | -13.55 | -6.27% | 2.21% | -7.00% | -246.78% | |
52 Neutral | $17.25M | -2.05 | 336.75% | 5.96% | -4.97% | -91.06% | |
51 Neutral | $231.21M | -1.09 | -29.42% | 4.95% | -15.44% | -319.79% | |
47 Neutral | $95.93M | -3.06 | -47.84% | ― | -6.45% | -44.06% | |
41 Neutral | $2.25M | -1.66 | 44.74% | ― | -1.66% | 30.82% |
* Consumer Defensive Sector Average
NASO
Naples Soap Company
1.15
1.00
666.67%
MTEX
Mannatech
8.01
-0.16
-1.96%
NUS
Nu Skin
4.85
-6.27
-56.38%
EPC
Edgewell Personal Care
27.09
6.03
28.61%
SKIN
Beauty Health
0.69
-1.61
-70.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.