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Marketing Alliance (MAAL) AI Stock Analysis

MAAL

Marketing Alliance

(Other OTC:MAAL)

Select Model
Rating:69Neutral
Price Target:$1.50â–¼(-2.28% Downside)
Action:reiterated
Date:09/06/26

The score is driven mainly by solid financial stability—very low leverage and strong recent free cash flow—partly offset by weaker and less consistent profitability (compressed margins and volatile revenue). Technical indicators are mostly neutral with slightly negative near-term momentum, while valuation appears reasonable based on the low P/E.

Positive Factors
Low LeverageTTM debt-to-equity of 0.07, down from roughly 0.64–0.71 in 2022–2024, indicates materially lower balance-sheet risk. This gives Marketing Alliance greater flexibility to absorb operating volatility and fund needs without relying heavily on borrowing.
Negative Factors
Compressed Net MarginA TTM net margin of about 3.7%, below prior annual levels, shows that less revenue is converting into profit than in earlier periods. Sustained margin compression can limit earnings growth, reduce reinvestment capacity, and make results more sensitive to operating changes.

Marketing Alliance (MAAL) vs. SPDR S&P 500 ETF (SPY)

-20%-10%0%10%20%30%40%MAAL+12.87%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$9.68M
Dividend Yield
―
Average Volume (3M)
7,294
Price to Earnings (P/E)
7.3
Beta (1Y)
0.11
Revenue Growth
-14.55%
EPS Growth
-6.47%
Country
US
Employees
40
Sector
Financial
Sector Strength
68
Industry
Insurance - Brokers

Marketing Alliance Business Overview & Revenue Model

Company Description

The Marketing Alliance, Inc. (MAAL) primarily functions as a wholesale distributor, offering a broad spectrum of financial and insurance products throughout the United States. Its portfolio includes life insurance, annuities, long-term care policies,...

Marketing Alliance Financial Statement Overview

Summary

Balance sheet and cash flow are solid: leverage is very low in TTM (debt-to-equity 0.07) and cash generation is strong (FCF ~$1.17M, ~91% of net income). The main drag is the income statement—TTM revenue growth is positive (13.1%), but margins are compressed (net margin ~3.7%) and the revenue path has been volatile, including an annual decline in 2026.

Income Statement

62Positive

Balance Sheet

82Very Positive

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Mar 2021
Income Statement
Total Revenue18.72M18.75M21.37M19.59M17.38M24.34M
Gross Profit4.05M3.70M4.52M4.91M4.76M6.36M
EBITDA1.28M1.22M1.05M1.90M1.36M3.15M
Net Income687.26K656.42K465.60K1.04M893.63K2.62M
Balance Sheet
Total Assets13.38M12.58M15.84M17.50M18.53M23.39M
Cash, Cash Equivalents and Short-Term Investments5.41M3.62M4.67M6.36M6.10M6.83M
Total Debt456.25K712.54K2.65M4.29M4.83M5.56M
Total Liabilities7.06M7.29M10.41M10.78M11.64M15.61M
Stockholders Equity6.32M5.29M5.44M6.72M6.89M7.78M
Cash Flow
Free Cash Flow1.17M774.20K1.57M340.75K1.76M1.89M
Operating Cash Flow1.28M888.82K1.60M817.51K1.78M2.01M
Investing Cash Flow1.71M528.39K501.94K1.25M554.16K643.40K
Financing Cash Flow-1.17M-3.24M-3.49M-1.62M-2.58M-2.63M

Marketing Alliance Technical Analysis

Technical Analysis SentimentNegative
Last Price1.53

Price Trends

50DMA1.69Negative
100DMA1.75Negative
200DMA1.54Positive

Market Momentum

MACD-0.05Negative
RSI40.76Neutral
STOCH56.94Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAAL, the sentiment is Negative. The current price of 1.53 is below the 20-day moving average (MA) of 1.58, below the 50-day MA of 1.69, and below the 200-day MA of 1.54, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 40.76 is Neutral, neither overbought nor oversold. The STOCH value of 56.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MAAL.

Marketing Alliance Peers Comparison

Overall Rating

UnderperformOutperform
Sector (68)

Financial Indicators

MAAL against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
MAALMAAL69Neutral$10.59M7.3411.87%―-14.55%-6.47%
HUIZHUIZ68Neutral$22.74M0.286.41%―――
Sector *68Neutral$18.00B11.429.92%3.81%9.73%1.22%
SLQTSLQT59Neutral$64.00M-5.9510.03%―6.02%-144.93%
EHTHEHTH41Neutral$15.76M-0.593.23%―-8.37%-220.33%

* Financial Sector Average

Performance Comparison

-50%0%MAALEHTHHUIZSLQTDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
MAAL and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
MAALMarketing Alliance 1.530.1712.87%
EHTHEhealth0.49-4.69-90.50%
HUIZHuize Holding Ltd.2.25-1.45-39.19%
SLQTSelectQuote Inc0.36-1.70-82.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 06, 2026