Advertising MonetizationLife360 recently announced the introduction of advertising into its offer, highlighting the monetisation potential within its 66m+ MAU base.
Financial PerformanceLife360's Subscription growth is accelerating even as marketing is flat-to-down, demonstrating the size of its TAM, its word-of-mouth user acquisition model, success in growing brand awareness, as well as the inherent operating leverage in Life360's business model.
User GrowthLife360 delivered another 4.3m monthly active users (MAU) and a record 132k net new subscribers.