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B90 Holdings (B90) AI Stock Analysis

GB:B90

B90 Holdings

(LSE:B90)

Select Model
Rating:69.7Neutral
Price Target:GBX 4.00▲(5.32% Upside)
Action:reiterated
Date:09/23/26

The score reflects a company transitioning to healthier profitability and cash generation on a clean, debt-free balance sheet, balanced against a rich valuation and technically extended price action that could limit near-term upside and amplify execution risk.

Positive Factors
Revenue and Profitability TurnaroundThe sharp 2025 revenue increase and return to positive margins indicate meaningful operating improvement in the digital marketing and gaming affiliate model. If retained, stronger scale and profitability could provide greater capacity to reinvest in customer acquisition and support earnings growth over the next several quarters.
Negative Factors
Volatile Earnings HistoryThe recent profit rebound has not yet established a consistent earnings record because B90 reported substantial losses and negative margins in the preceding four years. This history raises execution and sustainability concerns, making future results more sensitive to operating performance and campaign effectiveness.

B90 Holdings (B90) vs. iShares MSCI United Kingdom ETF (EWC)

-60%-40%-20%0%20%40%GB:B90-9.76%EWC+23.59%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 16.31M
Dividend Yield
―
Average Volume (3M)
326.21K
Price to Earnings (P/E)
49.1
Beta (1Y)
0.36
Revenue Growth
―
EPS Growth
―
Country
UK
Employees
15
Sector
Consumer Cyclical
Sector Strength
61
Industry
Gambling, Resorts & Casinos

B90 Holdings Business Overview & Revenue Model

Company Description

B90 Holdings PLC, together with its subsidiaries, operates online sportsbook and casino products in the Isle of Man. It also engages in generating marketing leads and marketing contracts for the activities of partners in online sports betting and cas...

B90 Holdings Financial Statement Overview

Summary

Recent results show a sharp shift to profitable growth with strong gross margins, positive free cash flow, and a debt-free balance sheet, but the track record is short and historically volatile with still modest returns on equity.

Income Statement

72Positive

Balance Sheet

78Positive

Cash Flow

69Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Jun 2023Dec 2021
Income Statement
Total Revenue7.15M7.15M3.52M3.03M2.14M826.86K
Gross Profit7.15M7.15M1.93M665.97K25.32K-479.18K
EBITDA924.60K924.60K-951.57K-4.48M-3.78M-3.17M
Net Income394.45K394.45K-1.70M-5.47M-4.27M-3.49M
Balance Sheet
Total Assets8.34M8.34M8.14M10.56M7.11M9.10M
Cash, Cash Equivalents and Short-Term Investments967.38K967.38K364.26K829.12K359.05K827.30K
Total Debt0000655.65K0
Total Liabilities1.15M1.15M1.53M2.52M4.15M5.43M
Stockholders Equity7.19M7.19M6.62M8.04M2.96M3.70M
Cash Flow
Free Cash Flow603.12K603.12K-479.93K-5.78M-2.31M-4.49M
Operating Cash Flow603.12K603.12K-479.93K-4.03M-2.31M-3.89M
Investing Cash Flow000-1.75M0-600.00K
Financing Cash Flow0015.07K6.25M1.84M4.99M

B90 Holdings Technical Analysis

Technical Analysis SentimentNeutral
Last Price3.80

Price Trends

50DMA4.03Negative
100DMA3.40Positive
200DMA3.14Positive

Market Momentum

MACD-0.02Positive
RSI32.01Neutral
STOCH19.21Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:B90, the sentiment is Neutral. The current price of 3.80 is below the 20-day moving average (MA) of 4.14, below the 50-day MA of 4.03, and above the 200-day MA of 3.14, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 32.01 is Neutral, neither overbought nor oversold. The STOCH value of 19.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:B90.

B90 Holdings Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

GB:B90 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:GMRGB:GMR78OutperformGBP 79.84M15.1515.29%―>-0.01%-27.70%
GB:B90GB:B9070NeutralGBP 16.31M49.135.46%―――
GB:PTECGB:PTEC68NeutralGBP 1.01B212.86-1.45%―――
GB:RNKGB:RNK65NeutralGBP 393.48M13.387.83%4.17%4.98%-32.77%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
GB:ENTGB:ENT48NeutralGBP 2.98B-5.14-68.47%4.31%0.26%-13.90%
GB:EVOKGB:EVOK46NeutralGBP 209.06M-0.3876.91%―0.07%-388.74%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%GB:B90GB:GMRGB:RNKGB:ENTGB:PTECGB:EVOKDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:B90 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:B90B90 Holdings Plc3.70-0.40-9.76%
GB:GMRGaming Realms30.00-11.70-28.06%
GB:RNKRank Group plc84.00-28.64-25.42%
GB:ENTEntain plc465.90-268.91-36.60%
GB:PTECPlaytech plc356.20108.7043.92%
GB:EVOK888 Holdings46.607.5019.18%

B90 Holdings Corporate Events

Business Operations and StrategyProduct-Related Announcements

B90 Hits 10,000 AI-Generated Webpages as It Accelerates MarTech Expansion

Positive
Oct 5, 2026

B90 Holdings has reached a milestone of 10,000 webpages generated since June 2026 using its proprietary AI content management system, underscoring the growing role of automation in its digital marketing operations. The AI CMS integrates webpage, imag...

Business Operations and StrategyProduct-Related Announcements

B90 Holdings Unveils AI-Powered Football Betting Platform BestPreviews

Positive
Sep 30, 2026

B90 Holdings has launched the beta version of BestPreviews.com, a fully automated football analytics and betting predictions website built on its proprietary data model and AI-driven technology. The platform ingests sports data, generates match proba...

Regulatory Filings and Compliance

B90 Holdings Chairman Increases Stake with AIM Share Purchase

Positive
Sep 25, 2026

B90 Holdings has disclosed that its Non-Executive Chairman, Andrew McIver, purchased 244,200 ordinary shares in the company via a market transaction on AIM at a price of 4.095 pence per share. Following this purchase, McIver’s total holding has...

Other

B90 Holdings CEO Increases Stake with AIM Share Purchase

Positive
Sep 25, 2026

B90 Holdings plc has announced that Chief Executive Officer Ronny Breivik purchased 258,448 ordinary shares at 3.85 pence per share on 24 September 2026. Following this transaction, Breivik’s direct and indirect shareholding has risen to 31,308...

Business Operations and StrategyFinancial Disclosures

B90 Holdings boosts revenue and cash as it ramps up AI-led marketing investments

Positive
Sep 21, 2026

B90 Holdings reported unaudited interim results showing revenue up around 38% to €3.33 million for the six months to 30 June 2026, with positive adjusted EBITDA of €0.31 million and operating cash flow rising to €0.50 million. Cash...

Business Operations and StrategyShareholder Meetings

B90 Holdings Secures Shareholder Backing as All AGM Resolutions Pass

Positive
Sep 15, 2026

B90 Holdings plc reported that all resolutions proposed to shareholders were approved at its Annual General Meeting held on 15 September 2026. The successful passage of all AGM resolutions supports the company’s current strategic direction and...

Business Operations and StrategyFinancial Disclosures

B90 Holdings Sets Date for Interim Results and Investor Presentation

Neutral
Sep 3, 2026

B90 Holdings plc has announced it will publish its interim results for the six months ended 30 June 2026 on 21 September 2026, providing investors and stakeholders with an update on the company’s financial performance and operational progress....

Business Operations and StrategyRegulatory Filings and ComplianceShareholder Meetings

B90 Holdings Sets Date and Venue for 2026 Annual General Meeting

Positive
Aug 28, 2026

B90 Holdings has announced that its Annual General Meeting will take place on 15 September 2026 at a subsidiary’s offices in St. Julian’s, Malta, starting at 10:00am Central European Time. The company has distributed the AGM notice and pr...

Business Operations and StrategyFinancial Disclosures

B90 Holdings lifts H1 revenue outlook as AI investment drives iGaming growth

Positive
Aug 5, 2026

B90 Holdings reported that trading in the first half of 2026 remained strong, with revenue expected to come in ahead of management forecasts, driven by robust performance in its core iGaming operations and optimisation of its AI-driven marketing plat...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 22, 2026