Aimia Inc is a Canada-based company that provides marketing and customer loyalty analytics services. The company services encompass coalition program, proprietary loyalty program, as well as analytics and insights services. Under the coalition program, partners to the program can retain insights on customer behavior and preference from the pooling data, while program members can collect and redeem rewards. Under the proprietary loyalty program, Aimia designs, launches and runs a proprietary program for individual companies. Through analytics and insights services, the company finds hidden patterns and insights that can help marketers. The company generates most of its revenue from the Canadian domestic market as well as Europe, the Middle East, and Africa.