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PC:LATER

Later

53 State St Boston, Massachusetts 02109, UShttps://later.com/Marketing Automation

Later is a visual social media management platform that enables businesses, brands, and creators to plan, schedule, and analyze posts across major social networks. The service offers a drag-and-drop content calendar, media library, post scheduling, and analytics tools to streamline visual content publishing and optimize audience engagement.

Leadership & Board

Current Number of Employees
2,148
Current LinkedIn Followers
90,670

Latest Estimated Valuation

Estimated Valuation
―
Total Amount Raised
$135M
Total Funding Rounds
1
Latest Funding Amount
$135M
Latest Funding Round
Investment
Post-Money Valuation
―

Company Momentum Positive

Articles Published on TipRanks5
LinkedIn Trend+1.62% followers
Workforce Trend0.1% employees

Later LinkedIn following is increasing, signaling rising market interest, while its workforce size remains relatively unchanged.

Employee Trend

Later had 2,148 employees as of October 19, 2026. The number of employees decreased by 1 (0.05%) week-over-week.

2,148Latest Employee Count
1(-0.05%)Week-Over-Week Change
01,0002,0003,0004,000Apr 06, 2026Apr 20, 2026May 04, 2026May 18, 2026Jun 01, 2026Jul 27, 2026Aug 10, 2026Aug 24, 2026Sep 07, 2026Sep 21, 2026Oct 05, 2026Oct 19, 2026

Social Trend

Later had 90,670 followers as of October 19, 2026. The number of followers increased by 1,445 (1.62%) week-over-week.

90,670Latest Followers Count
1,445(1.62%)Week-Over-Week Change
050,000100,000150,000200,000Apr 06, 2026Apr 20, 2026May 04, 2026May 18, 2026Jun 01, 2026Jul 27, 2026Aug 10, 2026Aug 24, 2026Sep 07, 2026Sep 21, 2026Oct 05, 2026Oct 19, 2026

Funding Round

Funding DateFunding RoundAmount RaisedPost-Money Valuation
May 27, 2022Investment$135.00M―

Investors

Investor NameFunding Round
Summit PartnersInvestment

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Related News and Analysis

Creator-Led Commerce Strategy Underscores Opportunity in TikTok-Centric Marketing

Creator-Led Commerce Strategy Underscores Opportunity in TikTok-Centric Marketing

According to a recent LinkedIn post from Later, the company highlights commentary from TikTok for Business on the evolving balance between entertainment and commerce on the platform. The post relays
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Federal Recognition of Creators Signals Maturation of the Creator Economy

Federal Recognition of Creators Signals Maturation of the Creator Economy

According to a recent LinkedIn post from Later, U.S. Small Business Administration recognition of roughly 27 million creators as business operators is framed as a structural shift in the creator
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Creator-Led Campaigns Highlight Speed and Culture as Drivers of Marketing Impact

Creator-Led Campaigns Highlight Speed and Culture as Drivers of Marketing Impact

According to a recent LinkedIn post from Later, TikTok’s Global Head of Business Marketing highlighted how a creator-made jingle for Dr Pepper reached more than 150 million views and was
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Creator-Led Retail Campaign Highlights Later’s Performance Marketing Capabilities

Creator-Led Retail Campaign Highlights Later’s Performance Marketing Capabilities

According to a recent LinkedIn post from Later, the company is highlighting the performance of a creator-led campaign built around a limited-edition “golden dumpling” product drop for retailer Five Below.
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Federal Recognition of Creators Signals Strengthening Creator Economy

Federal Recognition of Creators Signals Strengthening Creator Economy

According to a recent LinkedIn post from Later, new U.S. Small Business Administration guidance appears to formally recognize millions of creators as business operators rather than hobbyists. The post suggests
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Dr Pepper TikTok Campaign Highlights Fast-Moving Creator Economy Dynamics

Dr Pepper TikTok Campaign Highlights Fast-Moving Creator Economy Dynamics

According to a recent LinkedIn post from Later, TikTok’s Global Head of Business Marketing analyzed a creator-made jingle for Dr Pepper that rapidly scaled from social content to a college
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Creator-Led Retail Campaign Underscores Later’s Marketing Capabilities

Creator-Led Retail Campaign Underscores Later’s Marketing Capabilities

A LinkedIn post from Later highlights a creator-led campaign built around a limited-edition “golden dumpling” product drop with Five Below and media agency Kepler. The post cites strong engagement metrics,
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Later Emphasizes Authenticity-Focused Creator Partnerships in Marketing Strategy

Later Emphasizes Authenticity-Focused Creator Partnerships in Marketing Strategy

According to a recent LinkedIn post from Later, the company spotlighted insights from creator and entrepreneur Anna Sitar during its Made You Look Tour event in New York. The post
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Creator-Commerce Strategy Insights From Later’s Collaboration With TikTok

Creator-Commerce Strategy Insights From Later’s Collaboration With TikTok

A LinkedIn post from Later describes insights the company says it drew from co-hosting its “Made You Look NYC” event with TikTok. The post focuses on practical guidance for advertisers
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Creator-Led World Cup Campaign Underscores Shift Toward Experiential Marketing

Creator-Led World Cup Campaign Underscores Shift Toward Experiential Marketing

According to a recent LinkedIn post from Later, the company is highlighting a Teremana marketing initiative centered on the recent World Cup period. The post describes how Teremana organized what
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