Alphabet’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube commenced advertising the National Football League (NFL) Sunday Ticket on September 1, and it could not have opted for a larger screen to advertise on. The ads showcase subscription packages for watching Sunday NFL games. YouTube secured the broadcasting rights for these games in December 2022.
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YouTube has chosen The MSG Sphere in Las Vegas as the venue for promoting the NFL Sunday Ticket subscription package. As a part of this deal, YouTube has worked on an animation that will change The Sphere’s vast 4-acre exterior into distinctive helmets representing all 32 NFL teams.
The ads will run for about two weeks, but the financial details of the agreement remain undisclosed. Still, YouTube’s NFL Sunday Ticket is the first paid advertisement on The Sphere.
Earlier in April, YouTube released pricing details pertaining to the subscription packages. The streaming service provider is offering the NFL subscription to fans at a price starting from $349 onward, depending on the package.
Alphabet views the NFL Sunday Ticket as a strategic opportunity to improve YouTube’s financial performance. The move could potentially boost YouTube TV’s subscriber base and contribute to top-line growth. Additionally, utilizing such a large advertising space could help attract a larger audience and is an interesting and creative way to engage with NFL fans.
What is the Future Price of GOOGL Stock?
With 31 Buy and five Hold recommendations, GOOGL stock has a Strong Buy consensus rating on TipRanks. At the same time, analysts’ average price target of $150.67 implies 11.1% upside potential from current levels.
