YY Group (YYGH) announced a strategic partnership with Chagee, a global premium tea drinks brand. Through its flagship YY Circle platform, YY Group will provide on-demand staffing for Chagee’s six teahouses in Singapore, advancing YY Group’s global growth strategy while elevating Chagee’s operational excellence nationwide. This partnership builds on the success of YY Circle SG’s recent collaboration with iconic fast-food brand KFC, highlighting the company’s trusted technology, scalability, and operational value in the food and beverage sector. YY Circle’s advanced scheduling and workforce management tools will connect Chagee with a pre-vetted pool of skilled casual workers, empowering the brand to seamlessly adjust staffing levels and optimize performance, reinforcing both parties’ commitment to superior service through technology.
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