Pura Vida Co-Presidents Griffin Thall and Paul Goodman have made the decision to leave the Company, effective January 28 . The Company will acquire the remaining 25% interest in Pura Vida from Thall and Goodman for $10M, effective January 30 . Ardrey noted, "We thank Griffin and Paul for building and growing such a wonderfully unique business and entrusting it to VRA. We remain very optimistic about the opportunities ahead for Pura Vida." The search for President of Pura Vida is currently underway. In the interim, Pura Vida’s Vice President of Finance, Sujay Shah, will assume day-to-day oversight of Pura Vida and will report directly to Ardrey. Although Thall is leaving day-to-day operations, he will continue in a consulting role to support the team with marketing and branding direction.
Published first on TheFly
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