trivago announced an official partnership with the 2023 Men’s IHF World Handball Championship, furthering its purpose of empowering people to get more out of life. As the official Online Travel partner of the IHF Men’s World Championship 2023, trivago branding will appear during matches in January 2023 and throughout the competition. The global tournament will be held in Sweden and Poland from January 11 to 29, 2023, and has an expected viewing audience of over 1.2 billion, with an estimated 1 million total spectators attending live. "The handball World Cup is a unique opportunity for thousands of fans to meet and celebrate," says trivago CEO Axel Hefer. "The competition shows that sport and travel have a common goal: bringing people together! We believe that this partnership with the International Handball Federation is a great match for trivago." This new sponsorship is an expansion of trivago’s commitment to the common values of sport and travel.
Published first on TheFly
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