TransUnion announces expansion of its TruAudience marketing solutions

TransUnion announced the expansion of its TruAudience marketing solutions line of business which provides marketers, media companies, and technology providers the capabilities they need to address their most pressing consumer data, audience targeting, and measurement challenges. "The integrated capabilities of TransUnion and Neustar enable our clients to solve the biggest challenges they face at every step of the marketing process leveraging an industry-leading and newly enhanced identity infrastructure," said Michael Schoen, executive vice president of marketing solutions at TransUnion. "These TruAudience capabilities transform the quality of our clients’ consumer data, improve their ability to attract and acquire customers across channels, and help them continuously measure and improve the return on their marketing investments."