TikTok has unveiled a new lead generation integration for Salesforce Marketing Cloud. This integration introduces a no-code solution that enables TikTok advertisers to transfer their leads directly to Salesforce Marketing Cloud. TikTok Lead Generation is the next-gen solution for capturing leads from an audience that’s tuned in to discover, search, and connect on TikTok. This new integration will be available on AppExchange, Salesforce’s leading enterprise cloud marketplace, for businesses using Salesforce Marketing Cloud. With this new app, leads captured on TikTok will be synced to Salesforce Marketing Cloud in real time, eliminating the time and effort required to manually download leads. When a lead is generated on TikTok, sales and marketing teams will be able to instantly access leads in Salesforce Marketing Cloud, allowing for prompt follow-up and personalized engagement. This quick response should enhance the chances of turning leads into loyal customers.
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