Starbucks introduces Starbucks Oleato coffee, olive oil beverages

In a Tuesday blog post, Starbucks CEO Howard Schultz said, "Transformation was Starbucks catalyst for growth, both for our business and for our purpose as a company. And our embrace of this growth mindset means that our quest for transformative inspiration is never ending-we must always be searching for new ideas, or old ideas that can be transformed into something exceptional. This summer, I was once again captivated by a transformational idea while traveling through Italy. I came across a time-honored tradition that transformed my coffee experience and improved my life. It was wholly unexpected, yet the possibilities filled me with excitement. Today, we reassert our enduring aspiration to deliver coffee innovation to customers around the world, by bringing together two time-honored Italian traditions to create a new coffee ritual-a unique alchemy of two of nature’s most transcendent ingredients: coffee and olive oil. As with anything we have ever done, the proof is in the cup. When you take your first sip of one of our innovative new Starbucks Oleato beverages, you will taste a unique blend of artistry, craft, premium quality ingredients and bold innovation that create a truly extraordinary experience. This is much bigger than any beverage-it demonstrates the creativity and bold vision that makes Starbucks a global leader in coffee innovation." Reference Link