Six Flags, Coca-Cola extend multi-year partnership

Six Flags (SIX) and Coca-Cola (KO) announced that they are extending their multi-year partnership. Coca-Cola will continue to have exclusive rights across the drink portfolio. As part of the extension, Six Flags and Coca-Cola will create activations and in-park offerings that can only be experienced at Six Flags. In Summer 2023, the partnership will launch an new endeavor in the eGaming space that will deliver some experiences. In addition to eGaming, the partnership will deliver long-term guest enhancements throughout the parks, engaging with millions of guests through VIP lounges, specialty beverages, and multiple tentpole events and festivals.