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Shake Shack teams with Harel Wizel and Yarzin Sella Group for Israel launch
The Fly

Shake Shack teams with Harel Wizel and Yarzin Sella Group for Israel launch

Shake Shack will partner with Harel Wizel and Yarzin Sella Group to bring Shake Shack to Israel. Harel Wizel is the CEO of Fox Group, "a fashion and lifestyle retail group with more than 1,000 global stores. Yarzin Sella Group is one of Israel’s leading culinary groups that owns and manages more than 30 restaurant concepts, and operates high-end corporate dining services in more than seven countries. "From the very first moment Harel Wizel and Yarzin Sella Group approached us, we were blown away by their incredible passion for Shake Shack and their expertise in operating global brands," says Michael Kark, Chief Global Licensing Officer of Shake Shack. "We have long admired the rich and diverse food culture of Israel, and we couldn’t be more excited to arrive in Tel Aviv and reach 15 Shacks across Israel by 2033," the statement said.

Published first on TheFly

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