Sapiens appoints Yaffa Cohen-Ifrah as CMO, head of investor relations

Sapiens appoints Yaffa Cohen-Ifrah as Chief Marketing Officer and Head of Investor Relations. In her new role, Yaffa will be responsible for formulating Sapiens’ global marketing strategy and overseeing the development and execution of the company marketing initiatives and brand positioning. She will manage the global marketing team, working hand-in-hand with the business development teams, and will play a vital role in Sapiens’ future growth. In addition, Yaffa will be responsible for Sapiens’ investor relations strategy and serve as its leader with the investment community. Yaffa recently served as Vitech’s CMO.