QReal (VRAR) announced the completion of a paid engagement to create an immersive experience to complement the launch of Sabrina Carpenter’s real world fragrance, "Sweet Tooth" on Walmart.com (WMT).The collaborative experience including singer and actress Sabrina Carpenter, Scent Beauty, and Walmart was created as a virtual experience in Decentraland as an interactive scavenger hunt with an NFT reward and a hyperlink directing users to the Walmart.com product page to purchase the fragrance. Upon entering the experience, fans were transported to Sabrina Carpenter’s candy shop designed to reflect the fragrance inspiration with a sweet shop theme.
Published first on TheFly
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