In an effort to boost downloads of its Copilot chatbot, Microsoft (MSFT) has begun recruiting some of the most popular influencers in America to push the idea that its AI assistant is as cool as ChatGPT, Emily Forgash of Bloomberg reports. Currently, Copilot assistants attracts 150M monthly active users, compared to OpenAI’s ChatGPT claiming 800M weekly active users and Google’s (GOOGL) Gemini claiming 650M users a month. While Microsoft has the advantage with corporate customers since it has a long history of selling them software and cloud services, the company has struggled to crack the consumer market, especially for consumers under 30.
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