Microsoft (MSFT) is preparing to launch a new app store for iPhone and Android smartphone games as soon as next year if its acquisition of Activision Blizzard (ATVI) is cleared by regulators, Tim Bradshaw of The Financial Times reports, citing the head of Microsoft’s Xbox business. New rules requiring Apple (AAPL) and Google (GOOG;GOOGL) to allow app stores owned and operated by other companies are expected to come into effect in 2024 under the EU’s Digital Markets Act. "We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play," said Phil Spencer, chief executive of Microsoft Gaming, according to the Times. Reference Link
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