Lifeist’s Mikra begins production activities for Chroma protein bar

Lifeist Wellness announced that its U.S. biosciences subsidiary Mikra Cellular Sciences has begun production activities on its new wellness-focused protein bar, "Chroma", ahead of schedule. "Chroma will mark Mikra’s third product but its first to offer consumers a healthy alternative nutritional bar packed with cordyceps, free of added sugars, and certified gluten-free and vegan," said Faraaz Jamal, CEO of Mikra and COO of Lifeist. "We are finalizing production activities of a truly delicious and satisfying nutritional bar that maintains a chocolatey consistency with a delightful fudge aroma. We believe that Chroma will attract a broad and diverse health conscience audience and that our grocery-focused formulation will appeal to large brick and mortar chains like Whole Foods Market, small gyms, studios and health-focused shops alike."