Instacart receives expanded MRC accreditation for Carrot Ads

Instacart (CART) announced that the Media Rating Council, or MRC, has expanded its official accreditation to include ad placements across Carrot Ads, its white-label ad technology. Now, MRC-accredited metrics for impressions, clicks, click-through rate, and viewable impressions apply to Sponsored Product, Display, Shoppable Display, and Shoppable Video ads on the Instacart Marketplace as well as Carrot Ads partners. This new accreditation brings third-party-verified measurement to ecommerce partner websites and apps across desktop, mobile web, and mobile app environments in both the U.S. and Canada. Carrot Ads powers white-label retail media for more than 240 ecommerce partners. Instacart first earned MRC accreditation in 2024 for the designated ad metrics and placements on its Marketplace.