Hershey acquires Sour Strips, terms not disclosed

The Hershey (HSY) Company has acquired Sour Strips, a fast-growing sour candy brand with a powerful social media presence. Sour Strips’ “sour candy that doesn’t suck” enhances Hershey’s presence in the category and expands its reach to new consumers for more snacking occasions.Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with a distinctive product that combines shockingly sour flavors with innovative branding to elevate the candy experience. Chewning will continue to lead marketing and innovation efforts for the brand.