Greenlane prioritizes product innovation, family of brands, partnerships

Greenlane Holdings has prioritized its product innovation, family of brands, and strategic partnerships to accelerate company growth and success. Greenlane’s family of brands offer an extensive product lineup aimed at various consumer demographics, with offerings from luxury glass pieces to artist collaborations to value-driven accessories. With 23 proprietary launches coming in 2023 from house brands including Eyce, DaVinci, Marley Natural, and K.Haring by Higher Standards, Greenlane will have a uniquely innovative year. Greenlane’s newest house brand, Groove, has launched 12 new products providing the market with simple, functional, and reliable ancillary products at an affordable price point. The CARA by Groove, which launched in Q4, is a high quality concentrate pen at a value price, and continues to be highly successful. In addition to the launch of Groove, Greenlane plans to unveil additional new products at CHAMPS in Las Vegas starting February 8th. Recently, Greenlane expanded its global reach with strategic market distribution partners including in Latin America, Argentina, Canada, Puerto Rico, and Mexico. These partnerships enable Greenlane to reach consumers globally without the necessity of establishing operations in the locations and are key to Greenlane’s strategy to continue to scale its brands worldwide. Additionally, Greenlane’s relationships with partner brands including AUXO, CCELL, and Storz & Bickel offer consumers greater access to these innovative and desired products.