GoPro announces retail expansion at Best Buy

GoPro (GPRO) announced a large-scale merchandising rollout and sales program at Best Buy (BBY). The retail expansion combines the installation of completely redesigned product displays, an assisted sales program, and in-store and digital marketing. GoPro cameras and accessories will be featured in new products displays in nearly 900 Best Buy stores across North America, including more than 250 specialty Camera Experience Shops. Best Buy store associates will also be specially trained on GoPro’s complete product lineup. The new expanded product displays are now in the Best Buy Camera Experience Shops and will be added to remaining Best Buy locations in July.