Gap launches collection of ‘family essentials’ with Amazon Fashion

Gap (GPS) announced its launch with Amazon Fashion (AMZN) in the U.S. and Canada, offering a selection of "basic, modern essentials for the family," including hoodies, t-shirts, denim, socks, underwear and sleepwear for adults, teens, kids and baby. The launch will also include babyGap-branded nursery furniture and baby gear like strollers, bassinets, explorer wagons, play yards and more. "Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the U.S. and Canada. We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store," said Mark Breitbard, President and CEO, Gap brand. Reference Link