Gamehaus Holdings partners with AppsFlyer

Gamehaus Holdings (GMHS) announced a strategic partnership with AppsFlyer, a marketing measurement and analytics platform. Through this partnership, Gamehaus is leveraging AppsFlyer’s Protect360 solution, including its AI-driven defense system, to identify and block complex fraudulent installs that often bypass traditional detection methods. By integrating Protect360 and other capabilities into its analytics framework, Gamehaus has enhanced data accuracy by eliminating around 9% of sophisticated fraudulent traffic, resulting in more reliable lifetime value and return on ad spend models. Gamehaus has also begun integrating AppsFlyer’s Model Context Protocol and AI Assist features with its in-house AI system to improve organizational decision-making speed and accessibility. This integration enables employees to query and analyze data through natural language prompts. In addition, Gamehaus connects AppsFlyer’s Creative Optimization capabilities with its AI-assisted creative analysis framework.