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Dollar General reformulates, rebrands pet food line, Nature’s Menu
The Fly

Dollar General reformulates, rebrands pet food line, Nature’s Menu

Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu. The company’s continued investment in private brands is illustrated through this elevated, now premium brand pet food at a value price, which was developed in response to consumer insights. This summer, Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S.A.

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