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Comscore expands cross-platform reporting suite

Comscore (SCOR) announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network. Both enhancements are now available, giving advertisers a more complete view of campaign performance across today’s connected consumer life. Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.

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