Cloudflare (NET) announced a new initiative with major Web browsers, committing to developing and submitting for standardization a privacy-preserving protocol to help humans and bots prove that their traffic is not malicious. “The way we interact with the Internet is facing a fundamental shift. Normal everyday tasks like ordering food previously required a user to personally navigate menus and payment gateways. Now, autonomous agents are starting to orchestrate these workflows on behalf of people,” said Dane Knecht, CTO of Cloudflare. “As AI-powered traffic becomes widespread, existing tools to support its use are too generic and coarse. Now this collaboration lets us eliminate the friction caused by security protocols for every visitor-whether they are human or agent-without sacrificing privacy.”
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