CarMax (KMX) is launching a new brand positioning, spotlighting its seamless, industry-leading omni-channel experience. After years of refining its model to allow customers to buy online, in-store or switch between the two effortlessly, CarMax is setting a new standard of the car-buying journey with customer empowerment at every step. To bring the customer-centric experience to life and reflect the modern expression of what CarMax stands for today, the brand is retiring its former tagline that has been used in some form for more than 20 years and unveiling its new “Wanna Drive?” tagline in its latest creative spots, in partnership with creative agency 72andSunny Los Angeles.
Meet Your ETF AI Analyst
- Discover how TipRanks' ETF AI Analyst can help you make smarter investment decisions
- Explore ETFs TipRanks' users love and see what insights the ETF AI Analyst reveals about the ones you follow.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on KMX:
- Carvana, CarMax lower after Hertz says to list used vehicles on Amazon
- CarMax Faces Strategic Challenges and Competitive Pressures: Hold Rating Maintained
- CarMax upgraded to Neutral from Underweight at JPMorgan
- Amazon begins selling new, certified pre-owned vehicles
- CarMax initiated with a Buy at Benchmark