Brunswick announces close out of 2023 Palm Beach International Boat Show

Brunswick Corporation and its brands finished off another strong Palm Beach International Boat show with record outboard market share and increased boat sales at one of the premier saltwater boat shows in the U.S. For the second consecutive year, Mercury Marine had more than 60% outboard share at the show – this year posting a two-point increase vs. 2022, and for the second straight year, Mercury demonstrated outsized gains in the share of outboards 200hp and above. Consistent with Mercury’s performance over the past five years at both the Miami and Ft. Lauderdale Boat Shows, more boat builders and consumers are adopting Mercury’s industry-leading lineup of outboard propulsion. Sea Ray also had a strong show in Palm Beach with a more than 35 percent increase in units vs. 2022, and an increase of close to 80 percent in revenue, signaling strong consumer demand for its premium models. Boston Whaler also had a very solid show with increased sales and revenue compared with the 2022 show. All Boston Whaler and Sea Ray boats featured Mercury Marine engines and those sold with electronics also featured Navico Group’s Simrad display, radar and sonar products, highlighting the ever-increasing synergies across Brunswick’s brands and divisions.