BofA starts Marriott Vacations at Neutral amid questions on sustainability

As previously reported, BofA analyst Shaun Kelley initiated coverage of Marriott Vacations with a Neutral rating and $180 price target. Parts of Marriott Vacations, and the timeshare industry, are still recovering from the pandemic, but pricing and margins are both well ahead of pre-COVID levels, the analyst tells investors. With shares trading in long-term averages, the risk-reward appears balanced given questions of sustainability as macro factors weigh on demand, the firm added.