BigCommerce says merchants saw 31% GMV increase on Black Friday

BigCommerce reported its merchants experienced significant increases in sales on Thanksgiving Day and Black Friday compared to last year and outpaced overall retail performance during the critical start of Cyber Week. On Black Friday, BigCommerce merchant gross merchandise value (GMV) increased 31%, bolstered by a 25% increase in total orders and a 4.5% increase in AOV, compared to Black Friday 2021. Overall U.S. sales on Black Friday were up 1.4% over 2021, according to Adobe Analytics. On Thanksgiving, GMV for BigCommerce stores was up 23% with total orders increasing 22% compared to Thanksgiving 2021. The average order value (AOV) was nearly 1% higher over last year. More broadly, U.S. sales on Thanksgiving were up 2.9% year-over-year, according to Adobe Analytics, setting a record of $5.3 billion. Globally, Thanksgiving sales increased 1% to $31 billion, according to data from Salesforce. The National Retail Federation (NRF) projects U.S. holiday sales to grow 6-8% year-over-year, compared to the 13.5% growth seen in 2021.