B. Riley starts ‘well positioned’ Zeta with Buy, $13 target

B. Riley analyst Zach Cummins initiated coverage of Zeta Global with a Buy rating and $13 price target. With a proprietary database of more than 235M permissioned individuals in the U.S. and more than 525M worldwide, Zeta is "well positioned to thrive in the evolving digital marketing and consumer privacy landscape that is phasing out third-party consumer tracking sources and emphasizing permissioned first-party consumer data sources," Cummins tells investors in a research note. The analyst says Zeta’s end-to-end platform is a key differentiator versus legacy competitors as it enables enterprises to address all the primary marketing use cases.