BofA raised the firm’s price target on American Express to $263 from $247 and keeps a Buy rating on the shares. American Express shares were underperforming on Friday as investors digested weaker top-line results and higher marketing expense, the firm said in a research note on Friday. Given the soft spending backdrop, investors fear Amex needs to deploy additional marketing dollars to support its top-line forecasts. BofA thinks this is incorrect and misses the bigger picture.
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