Alpha Modus files patent infringement lawsuit against 7-Eleven

Alpha Modus (AMOD)filed a patent infringement lawsuit against 7-Eleven in the U.S. District Court for the Eastern District of Texas. The complaint, filed on October 22, asserts eight patents from Alpha Modus’s AI retail-engagement portfolio and alleges infringement across 7-Eleven’s smart checkout and in-store intelligence stack, including scan-and-go/cashierless concepts, mobile app and rewards flows, store-camera computer vision analytics, digital signage/retail media, and point-of-sale/inventory orchestration. The asserted patents include Alpha Modus’ ‘571, ‘890, ‘880, ‘120, ‘731, ‘550, ‘121, and ‘718 patents. The complaint alleges that these innovations cover core capabilities such as sensor-driven audience measurement, behavioral analytics, targeted content delivery, dynamic pricing and offer orchestration, planogram and shelf compliance, and closed-loop measurement tying real-world exposure to transactions. The lawsuit seeks monetary damages and enhanced relief for willful infringement, as well as injunctive relief. The case was filed in the Eastern District of Texas, a venue long recognized for efficiently adjudicating complex patent disputes.