Adobe, Prada Group announce partnership

Prada Group and Adobe announced a partnership to enable real-time personalization and increase revenue, elevating the global luxury group’s customer experiences across all digital and physical retail properties. The partnership spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa. "At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience," said Luc Dammann, president of EMEA at Adobe. "The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds."