Adidas wants to ‘double down’ on U.S. market, WSJ reports

Adidas has a plan to boost its U.S. business, namely focus on sports, The Wall Street Journal’s Trefor Moss reports. "We want to double down on all of the things that are U.S.-centric, particularly around sport," Rupert Campbell, the company’s North America president, said in an interview. The German sportswear brand said it has recently spent hundreds of millions of dollars on a newly opened facility in Los Angeles, where it will base its basketball product team, and on upgrades to its main U.S. hub in Portland, Ore. The company also plans to open more U.S. stores and forge new partnerships with athletes and has recently renewed a longtime partnership with Major League Soccer. Reference Link