T-Mobile (TMUS) recently strengthened the quality and security of its Caller ID by joining forces with various tech companies, messaging, and voice service providers to integrate authenticated Caller ID and Rich Call Data (RCD) into a wireless call. This milestone is expected to filter out calls from scammers and spammers.
The industry-first call was successfully made on T Mobile’s voice network using First Orion’s technology. Moreover, interfaces of Everbridge, NetNumber, Numeracle, and Twilio were leveraged to complete the call.
RCD integrated calls show a brand’s logo or any recognizable information on the display, so that one can verify that the call is coming from a genuine source, before taking the call. Alarmingly, U.S. consumers collectively receive billions of spam calls, resulting in 80% of Americans saying that they generally refrain from answering calls from unknown numbers. This behavior also leads to them missing important or emergency calls that come from unknown numbers. This makes RCD integrated calling an important step to address this issue. (See T Mobile stock chart on TipRanks)
Abdul Saad, CTO of T Mobile, said, “The ability to deliver RCD to mobile devices is a key tool in the battle against scammers as it increases consumer trust in knowing who is calling them and why.” He added, “This proof-of-concept shows that by working together as an industry we can make sure that legal, critical, and wanted calls are delivered with a high level of consumer confidence.”
Information on a traditional Caller ID is pulled from third-party databases. On the other hand, in RCD, which is part of the STIR/SHAKEN framework, information is delivered directly from the source, and unauthenticated information cannot be displayed.
Recently, Societe Generale analyst Ottavio Adorisio reiterated a Buy rating on the stock, while raising the price target to $170 from $130, implying a 13.8% upside potential to current levels.
Adorisio expects T Mobile’s growth momentum to continue, encouraged by the company’s “two key growth drivers: strong pricing power and the ability to tap significant scale synergies to boost margins.”
Consensus among analysts is a Strong Buy based on 10 Buys and 3 Holds. The average T Mobile price target of $158.38 implies 6% upside potential to current levels.
Additionally, News Sentiment for T Mobile is Very Positive, based on 16 articles over the past seven days. All the articles have Bullish sentiment, compared to a sector average of 67%, and none have Bearish Sentiment, compared to a sector average of 33%.
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