StackAdapt is a programmatic advertising platform, and this weekly summary reviews notable developments in its AI strategy and campaign performance. Over the past week, the company spotlighted Ivy Studio, an AI-centric environment that unifies planning, analysis, optimization, and execution for digital advertising campaigns.
Ivy Studio is designed to use campaign context to help advertisers identify high-value audiences, build forecasts, compare scenarios, and analyze performance drivers across channels and creatives. StackAdapt also disclosed that it is integrating OpenAI’s advanced language models to develop tailored AI tools for advertising and marketing workflows.
The company continued to emphasize conversational AI advertising, highlighting how interactions with ChatGPT differ from traditional keyword-based search by revealing richer context about buyers’ needs and constraints. StackAdapt is promoting an August 20 learning session with its co-founder Vitaly Pecherskiy and OpenAI’s Benji Shomair to explain how targeting works on conversational interfaces and how ChatGPT Ads fit into broader marketing strategies.
Alongside product education, StackAdapt showcased a performance-driven connected TV campaign executed by Scale Marketing using its platform. The campaign leveraged the Cross-Channel Attribution dashboard and reportedly delivered a 176% lift in conversion rate under last-touch attribution and a 209% lift under multi-touch attribution.
According to the case study, the initiative generated a 22% year-over-year increase in leads and extended reach across 49% of the Greater Chicago Area, earning recognition for Best Use of CTV at the CIMA Star Awards. These results underline StackAdapt’s focus on advanced measurement, cross-channel attribution, and performance outcomes for CTV advertisers.
StackAdapt also promoted its programmatic strategy for Southeast Asia travel marketing, via content exploring 2026 trends and the distinction between campaigns that drive clicks and those that convert to actual check-ins. This indicates a continued push into APAC travel and tourism, supported by data-driven optimization and agency engagement.
Taken together, the week’s developments show StackAdapt deepening its AI capabilities, aligning with OpenAI on conversational ad formats, and demonstrating measurable results in CTV and APAC travel campaigns. These moves reinforce the company’s performance-focused and geographically diversified growth strategy over the past week.