According to a recent LinkedIn post from Smartness, the company is highlighting a new integration between its Smartpms all‑in‑one property management system and HBenchmark’s hospitality data intelligence platform. The post suggests that this connection is designed to provide hotel operators and property managers with more contextualized booking data and strategic insights.
As shared in the LinkedIn content, users of Smartpms can now access HBenchmark analytics and indicators to compare their performance against broader market metrics. For investors, this type of integration may enhance Smartness’s value proposition in the hospitality tech segment, potentially supporting customer retention, cross‑selling opportunities, and longer‑term recurring revenue growth.
The post indicates that the combined tools aim to inform sales and marketing strategies by enabling data‑driven decision‑making for hotels and other accommodations. This positioning could strengthen Smartness’s competitive standing versus standalone PMS providers, while aligning the company with industry trends favoring benchmarking, dynamic pricing, and data‑centric operational management.