According to a recent LinkedIn post from StackAdapt, top-performing advertisers are described as expanding into more channels rather than simplifying their operations. The post indicates these marketers reportedly use three or more channels, have more connected customer data, express greater confidence in measurement, and experience less wasted ad spend.
The post highlights the release of StackAdapt’s “State of Programmatic Advertising 2027” report, which appears to focus on how advanced marketing capabilities are increasing operational complexity. For investors, this emphasis on managing multi-channel programmatic campaigns suggests ongoing demand for StackAdapt’s tools that support data integration, attribution, and optimization, potentially reinforcing its competitive position in the ad-tech ecosystem.
The content also implies that clients willing to handle greater complexity may achieve better ROI, positioning StackAdapt’s platform as a facilitator of that sophistication. If the report gains traction as a thought-leadership resource, it could help attract larger or more advanced advertisers, supporting revenue growth and enhancing the company’s profile relative to other programmatic technology providers.