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MSPs Explore Pricing Models for AI-Enabled Services

MSPs Explore Pricing Models for AI-Enabled Services

According to a recent LinkedIn post from Thread, artificial intelligence could help managed service providers (MSPs) automate routine work without necessarily requiring lower prices. The post describes a discussion involving Thread’s Bobby Jacobs and Vance Townsend of Rarity Solutions on packaging AI services, protecting margins, and developing recurring revenue.

The post suggests that MSPs may need to treat AI as a defined, billable service rather than allowing automation-related work to become unbilled overhead. If adopted, such pricing models could support revenue visibility and profitability, although customer willingness to pay and competitive pricing will influence the effect on MSPs’ financial outlook and industry positioning.

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