A LinkedIn post from GoKwik highlights the challenge D2C brands face with customer drop-offs on higher-value shopping carts, where discounting is described as only one of several possible levers. The post centers on comments from Co-founder Ankush Talwar, who discusses how split-payment solutions may help recover high-value cart abandonment.
According to the post, the session explores where in the funnel high-value carts most commonly drop off and how Pay in Parts and EMI on UPI can be positioned across product detail pages, carts, or checkout. It also notes that customer behavior can shift once split-payment options become visible, citing examples from Indian D2C brands that are already using such features.
For investors, the content suggests GoKwik is emphasizing payment flexibility as a driver of conversion in India’s D2C and e-commerce ecosystem, potentially increasing average order values and improving checkout completion rates for its clients. If effectively implemented and adopted at scale, such capabilities could strengthen GoKwik’s value proposition, support client retention, and enhance its competitive position in the broader payments and checkout optimization space.