According to a recent LinkedIn post from Augmentt, the company is drawing attention to rising security concerns around SMS- and email-based multi-factor authentication for managed service provider clients. The post highlights commentary from an L3 support technician arguing that attackers are increasingly able to intercept text and email codes, making these methods less reliable for identity protection.
The LinkedIn post suggests that app-based MFA and time-based one-time password authenticators may offer stronger security because they generate codes locally and are less susceptible to interception. For investors, this emphasis indicates a focus on identity security tooling and advisory services for Microsoft 365 environments, potentially supporting demand for Augmentt’s security-focused offerings among MSPs.
As shared in the post, Augmentt positions the migration from SMS and email MFA as a relatively straightforward security improvement that MSPs can implement across their client base. If customers adopt these practices through Augmentt’s platform or expertise, it could deepen customer engagement, enhance the company’s value proposition in conditional access and identity security, and support future revenue growth in a competitive SaaS security market.