Market News

Peloton Sees a Boost in Website Traffic

Exciting news at Peloton Interactive (NASDAQ:PTON), as the home exercise equipment maker slipped only slightly in Monday afternoon trading. Though Peloton faced disaster previously, there are some signs that it’s making a comeback. Indeed, Peloton saw a recent surge in its web traffic. Analysts, meanwhile, have noticed and offered some positive words accordingly.

Citigroup analyst Robert Josey took a look at the numbers and liked what he found. A set of price cuts from Peloton on its various pieces of equipment prompted some fresh traffic to hit This might mean a surge in purchases as well. Those going for more information about Peloton’s product line might be more likely to tip the scale to making purchases.

Josey notes that Peloton staged three separate promotional deals: one for Cyber Week, one for holiday sales, and another for post-holiday sales. The three started on November 14 and ran until January 8. During that time, traffic to the Peloton page was up 42% between October and November. It did fall slightly in December but only by 5%. Then, traffic jumped another 28% in January until January 25.

TipRanks’ website traffic tracker shows what happened as well. The traffic gains weren’t quite that universal in November, but there was a substantial boost in desktop traffic. Mobile traffic, however, fell significantly in that time, dragging on the overall results.


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