PayPal’s (PYPL) shares trended close to the flat line during pre-market trading on Wednesday as the digital payments giant relaunched in the UK, almost two years after restructuring its operations in the country in the aftermath of Brexit.
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PayPal Introduces Debit and Credit Cards in the UK
The California-based company on Wednesday announced that it is relaunching in the UK by introducing its debit and credit cards to UK customers for the first time. The cards will enable British customers to shop both online and in physical stores.
In addition, PayPal is launching its first-ever customer loyalty program called PayPal+, starting with British customers. Both launches come as Jamie Miller, PayPal’s chief financial officer, recently warned that consumers in the U.S. and Europe are spending less due to economic pressure.
While PayPal posted Wall Street-beating earnings in its recently released Q3 2025 results, with its revenue climbing 7% to $8.4 billion from a year ago, the average order value (AOV) processed by the fintech company fell in September across the U.S. and Europe.
According to Miller, the decline in AOV was particularly pronounced among retail consumers across both markets, who were more selective in their purchases.
PayPal Seeks to Boost Consumer Spending
According to PayPal, PayPal+ is a three-tier (Blue, Black, Gold) customer loyalty program that incrementally rewards customers with redeemable points when they use its services to pay for purchases both online and in-store. The program comes with no membership fees or redemption limits.
“The launch of PayPal cards marks a major step forward in PayPal’s transformation from an online payment service to a seamless way to pay almost everywhere,” PayPal said in a statement.
The UK relaunch follows PayPal’s introduction of its Pay in 4 service to Canadians. The service is a Buy Now, Pay Later service that enables customers to pay for their online shopping in four interest-free installments.
Both add to PayPal’s recent partnerships with OpenAI (PC:OPAIQ), Alphabet’s (GOOGL) Google, and AI startup Perplexity AI to integrate its products into the companies’ services. The collaborations come as analysts have expressed concerns about PayPal’s ability to improve growth in its Branded Checkout segment amid rising industry competition.
Is PayPal Stock a Buy, Sell, or Hold?
Turning to Wall Street, PayPal’s shares currently have a Moderate Buy consensus rating based on 11 Buys, 15 Holds, and three Sells issued by 29 analysts over the past three months.
Moreover, the average PYPL price target of $83.48 indicates almost 24% growth potential from the current level.
See more PYPL analyst ratings here.