Netflix (NFLX) stock was up on Thursday even after the streaming service faced criticism from subscribers over its redesigned user interface (UI). Users have taken to X, formerly Twitter, and Reddit to complain about the changes made to the UI.
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Over on X, one user said the new update was “awful,” while another called it “diabolical.” Another went so far as to call for the resignation of whoever was behind the change to the streaming service’s UI.
One Reddit thread, titled “I HATE the new layout…,” has amassed nearly 400 upvotes and 200 comments from users unhappy about the new UI. Complaints in this thread include how “clunky” the new layout is, the lack of a “coming soon” section, thumbnails that expand when hovered over, and the increased amount of scrolling required to navigate content on the platform.
NFLX Stock Unaffected By UI Criticism
Despite the wailing and gnashing over the Netflix UI change, shares of NFLX stock haven’t been negatively affected. The company’s shares were up half a percent on Thursday, extending a 37.41% year-to-date rally and an 86.74% 12-month increase.
Analysts also haven’t been worried about the UI change. Top analysts reiterated bullish ratings earlier this week, including:
- A Buy rating and $1,400 price target from Jefferies’ James Heaney.
- A Buy rating and an increased $1,416 price target from DBS’ Sachin Mittal.
Is Netflix Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Netflix is Strong Buy, based on 29 Buy and nine Hold ratings over the past three months. With that comes an average NFLX stock price target of $1,233.97, representing a potential 0.56% upside for the shares.
