We’re excited to announce our newest feature, designed to boost your research power: estimated website traffic analysis.
Institutional investors have exclusive access to insights that the average investor can only dream of.
With enormous budgets that buy them access to unique datasets and tools such as online consumer behavior of public companies, hedge funds get a significant indication of how a company will perform… weeks before the company actually reports its earnings.
The idea is simple, if you know how many people visited Netflix before they report and compare it to the recent quarter or year, you will get a sense of the growth in sales to be reported. The same goes for other companies such as Coinbase, Alibaba, Tesla, and basically any company with sales impacted by online usage.
Growth in online usage won’t necessarily result in excessive sales or vice versa, but accessing this data is a powerful tool when it comes to making investment decisions and is an example of how institutional investors have an unfair advantage.
Our strong belief in leveling the playing field for our millions of users drove us to obtain this information and make it available for free, for everyone…at least for the near future.
TipRanks has partnered with Semrush (NYSE: SEMR), who generates the most accurate estimation of website traffic on the market, to give you the same research power as the biggest asset managers. Bloomberg recently covered how TipRanks does this when it comes to insider transactions.
As with all our features, website traffic data is presented in a visual and simplified way, so you can easily incorporate it into your stock research.
Incorporating Website Traffic Data into Your Research
There are two ways you can use this exciting new data in your research:
As part of your stock analysis, the Website Traffic Tab lets you easily track the web activity of publicly traded companies. This is particularly powerful ahead of earnings, as it enables you to try and predict how online consumer activity may affect the next report.
As part of your search for new investment ideas, the Website Traffic Screener presents you with the companies that have the highest increase in their website activity, as well as those experiencing the biggest drops.
The website data is provided by Semrush, which generates the most accurate estimation of website traffic on the market. We then turn that data into actionable insights.
Part One: Website Traffic Tab
To incorporate website traffic into your stock analysis, use the search bar to enter a stock’s name or ticker.
You will be taken to the analysts’ page, where you will see analyst price targets and consensus. Go to the menu, which has a brand-new layout, scroll down to Alternative Data, and then click on Website Traffic.
Website Traffic Chart
You can choose which of the company’s domains, or in other words, websites that the company runs, you want to research. The tool even enables you to research subdomains, which are sections of the company’s main website that we have identified as being relevant to a company’s financials.
You can select as many domains as you want. Then, focus on different locations, devices, or types of visits – Unique Visitors or Total Visits – for more insights.
The chart default shows monthly web performance; you can easily switch to a quarterly view. It is particularly interesting to pay attention to the website traffic of the unreported period. You can use this data to try and predict how online consumer activity may affect earnings.
Under the chart, you have the option to add year-over-year traffic and stock price. Hover on the lines in the chart to see total estimates and prices.
Below the chart, you can see trends for the unreported quarter compared to previous periods, presented very clearly.
Website Growth
Scroll down the page to see website growth when compared to the same period last year or the previous quarter. Again, you have options to adjust the Domain, Location, Device, and type of Visits.
User Geography
See a list of countries that bring the most traffic to the domains for even deeper insight. Also view our map that shows this visually.
Part Two: Website Traffic Screener
Knowing which companies have the fastest-growing websites is valuable. The new screener highlights the companies with the highest increase in their website activity to help identify new investment opportunities. Conversely, it also shows the companies experiencing the biggest drops.
On the menu, you will find the screener under Research Tools; Tools; Website Traffic Screener. On the app, you will find it under Screeners.
You can easily search by industry and which websites are gaining or losing the most online traffic overall. The table shows you results for the past month, and again you can sort by Total Visits or Unique Visitors and Device, filtering traffic by overall amount, from less than 500k to over 50 million. Finally, compare traffic to the previous period or the same period last year. Finally, compare traffic to the previous period or the same period last year.
Uri Gruenbaum, TipRanks CEO, commented, “I’m excited to partner with Semrush to enable retail investors to incorporate unique datasets such as estimated website analysis into their stock research for the first time. Insights into online consumer behavior is another example of data that has been reserved for the big financial institutions, until now. The launch of our website traffic trackers is our next step in leveling the playing field for investors.
Thanks to our partnership with Semrush, we now provide investors with accurate website traffic data, giving them deeper insights into their stock research and the ability to discover which companies have websites that are booming or dropping. We plan to make the new dataset available to retail investors both directly through our apps and website and indirectly through our many partnerships with tier-one banks and brokerages around the world. We’ll be adding more research capabilities to TipRanks in the coming months, and are excited as we continue our mission to give individual investors the same research power as the biggest hedge fund managers”.
Now, Give it a Try
We would love to hear how you are benefitting from this new tool. Please feel welcome to send us your feedback. If you think we’re missing a domain, submit this information via the form that you can find on either of the Traffic Tools’ pages. You can always contact us at support@tipranks.com or through any of our social channels.
